Verizon Announces Viva Movil Retail Stores for Latinos
Verizon Wireless today announced a new company called Viva Movil, which is meant to help address the Latino population in the U.S. The company was founded by Jennifer Lopez, who serves as its chief marketing officer. Viva Movil is a partnership between Brightstar Solutions, for distribution, and Moorehead Communications, a Verizon Wireless retailer. The company will use social networking and online commerce to connect with the Latino population. The company is a retail chain that sells Verizon phones and tablets on Verizon's network with Verizon service plans. The stores will be designed in a way so that they are appealing to the Latino community, and all staffers will be bilingual. The company's web site is up and taking orders, and the first Viva Movil retail store will open on June 15 in New York City. Other markets, such as Los Angeles and Miami, will follow throughout the year.
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