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Verizon Selling Customer Location Data

Article Comments  7  

May 21, 2013, 10:18 PM   by Eric M. Zeman   @phonescooper

Verizon Wireless has begun selling more specific data generated by its customers to third-party companies, reports the Wall Street Journal. The data being offered includes details such as locations, travels, demographics, and web-browsing habits. The data is anonymized, so it can't be identified to individual customers, and is packaged in groups of customers rather than by person. The data, which is compiled by a company called Precision Media Insights, is sold to organizations such as the government, malls, billboard owners, and stadiums, which can then gain a better understanding about the people who frequent their businesses, what they're doing, and the general area in which they live. Verizon warned customers in 2011 that it might use their data in this manner. The Journal reports that subscribers can opt out via Verizon's web site. Information about government and corporate clients is not shared, and Verizon says that it complies with applicable laws regarding customer privacy. The Journal says that AT&T is looking to sell similar customer location data, but has not yet chosen to do so.

more info at Wall Street Journal »



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WTF @ VZW.... MadFatMan May 21, 2013, 10:59 PM
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