Big Four Carriers to Target Teens with 'It Can Wait' Campaign
AT&T today announced a significant expansion of its It Can Wait program, which aims to educate consumers about the dangers of texting while driving. AT&T's competitors Sprint, T-Mobile USA, and Verizon Wireless all agreed to join the campaign, as did more than 200 other organizations. The campaign will make a concerted effort to raise awareness of the issue between Memorial Day and Labor Day, which AT&T says are the 100 deadliest days of the year for young drivers. The message will be spread via TV, radio, digital and social media and will feature stories of real-life survivors of text-message-related accidents. "Texting while driving is a deadly habit that makes you 23 times more likely to be involved in a crash," said AT&T Chairman & CEO Randall Stephenson. "Awareness of the dangers of texting and driving has increased, but people are still doing it. With this expanded effort, we hope to change behavior. Together, we can help save lives." Using handheld devices when behind the wheel is illegal in many states. The campaign kicks off May 20 and continues through September 19.
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Teen's are by far not the only offenders!
Though what I saw this weekend takes the cake, on one of the Chicago area 5 lane expressways, granted it was around midnight so traffic was pretty light. Come up on this red Cadillac in far left lane going below speed limit, brake lights constantly flashing, get up beside him, and I truly couldn't believe what I saw. This jackwagon, a middle aged male, had a damn Ipad mounted on his steering wheel and was watching a damn movie, earbuds in and everything! I didn't want to believe my eyes. This kind of behavior...
Haha, nice campaign name!
yeah, of course nothing else comes to mind when I see that title... nothing at all!