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Big Four Carriers to Target Teens with 'It Can Wait' Campaign

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May 14, 2013, 6:39 AM   by Eric M. Zeman

AT&T today announced a significant expansion of its It Can Wait program, which aims to educate consumers about the dangers of texting while driving. AT&T's competitors Sprint, T-Mobile USA, and Verizon Wireless all agreed to join the campaign, as did more than 200 other organizations. The campaign will make a concerted effort to raise awareness of the issue between Memorial Day and Labor Day, which AT&T says are the 100 deadliest days of the year for young drivers. The message will be spread via TV, radio, digital and social media and will feature stories of real-life survivors of text-message-related accidents. "Texting while driving is a deadly habit that makes you 23 times more likely to be involved in a crash," said AT&T Chairman & CEO Randall Stephenson. "Awareness of the dangers of texting and driving has increased, but people are still doing it. With this expanded effort, we hope to change behavior. Together, we can help save lives." Using handheld devices when behind the wheel is illegal in many states. The campaign kicks off May 20 and continues through September 19.

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Subject Author Date
Teen's are by far not the only offenders! citationten May 14, 2013, 11:48 AM
Haha, nice campaign name! Tofuchong May 14, 2013, 7:49 AM
 
 
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