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Sprint Inks Content and Ad Deal with Time Inc.

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May 6, 2013, 10:27 AM by Eric M. Zeman

Sprint today announced that it has struck a large content distribution deal with Time Inc. Sprint will offer content from Time's brands through an application soon to be available for Android smartphones via the SprintZone storefront. The app will sync stories, photos, and videos automatically from Time properties, covering topics such as sports, lifestyle, entertainment, and business news. The application will be available to select Sprint smartphones, but Sprint didn't yet specify which ones. The deal also includes an advertising piece that will see Sprint and Time share ad campaigns across both companies' customer bases. Last, Sprint will be able to use Time's brands within its retail stores to showcase the capabilities of the smartphones it sells.

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