BenQ Likely Partner For Siemens
Jun 6, 2005, 1:04 PM by (staff)
The most recent rumors circulating place BenQ as the Asian manufacturers that will partner with Siemens' ailing mobile phone division. BenQ was originally spun off as Taiwanese company Acer's ODM brand. However since then they have developed and marketed products, including mobile phones, under their own brand name. Neither brand has much market share, and though Siemens still has a well known brand name, most analysts don't see much benefit for either company in the tie up. An official announcement of Siemens partner, BenQ or otherwise, is due tomorrow.
Nokia Dishes More On Possible Phone Plans
Nokia CEO Rajeev Suri today reiterated that the company would like to return to the phone business, but said it is in no rush. Speaking at the Mobile World Congress trade show, Suri noted that Nokia will not manufacture its own handsets, but will instead license its brand to an outside manufacturer.
Microsoft Exploring How to Brand Phones Moving Forward
Microsoft today said the company has not yet decided what it will call its new smartphones now that it has absorbed Nokia's Devices and Services business. Answering questions today, Microsoft's device chief Stephen Elop said, "Microsoft Mobile is not a brand that will be seen by consumers." He explained that particular name was created for legal purposes only.
Nokia Reiterates Path to New Phones Is Complicated
Nokia has again affirmed its plans to bring Nokia-branded handsets back to the market eventually, but warned that things won't be as they were. Nokia sold its handset division to Microsoft in 2014.
Motorola Brand To Be Phased Out
Lenovo plans to phase out the Motorola brand from its phone lineup. Lenovo will now put its own name on all of its phones and related products.
So what's the point exactly?