BenQ Likely Partner For Siemens
Jun 6, 2005, 1:04 PM by (staff)
The most recent rumors circulating place BenQ as the Asian manufacturers that will partner with Siemens' ailing mobile phone division. BenQ was originally spun off as Taiwanese company Acer's ODM brand. However since then they have developed and marketed products, including mobile phones, under their own brand name. Neither brand has much market share, and though Siemens still has a well known brand name, most analysts don't see much benefit for either company in the tie up. An official announcement of Siemens partner, BenQ or otherwise, is due tomorrow.
So what's the point exactly?