Qi Rival Gains Strength with Handset Maker Support
The Power Matters Alliance, a group pitching a wireless charging standard that competes with the Qi and the Alliance for Wireless Power standards, has recently won new support from handset makers and carriers. The group announced this week that HTC, Huawei, LG, and Samsung have all joined the PMA, which already includes members such as AT&T, BlackBerry, Google, Kyocera, PowerMat, Starbucks, and ZTE. Further, existing PMA member AT&T is asking its handset partners to integrate PMA-compatible wireless charging technology into their handsets by 2014. According to the PMA, there are already some 1,500 PMA-certified wireless charging stations at Starbucks coffee shops, airports, and other locations around the country. The Power Matters Alliance uses a wireless charging technology that is slightly different from those offered by Qi and A4WP. Each of the three standards allows devices to charge wirelessly when placed on a compatible charging pad. Verizon's handsets have incorporated Qi for years, which already has wide support from other carriers and handset makers. The electronics industry as a whole has yet to settle on one of the standards for all devices moving forward.