Rockmelt Throws In Towel on Browser Ambitions
Rockmelt today announced that it is changing direction and will soon cease to support the Rockmelt browser. Rockmelt first offered its socially-aware browser to the iPhone in 2011. It was later discontinued, and then reappeared again as recently as December 2012. Today, however, marks a more significant change for the company and its plans moving forward. Rather than offer a socially-connected browser, Rockmelt debuted a brand new web site for desktop browsers and an iOS application today both called Rockmelt for Web. This new service is an invite-only beta product for time being. Rockmelt for Web still connects people to their social networks (Facebook, Twitter, Tumblr, YouTube, RSS, etc.) and offers a tile-based view of a wide range of content pulled in from those sources around the web. Rockmelt cited the on-going expense of maintaining its own browser as one reason behind today's changes. Existing Rockmelt users will continue to be able to access the browser for the time being, and will have first access to the beta Rockmelt for Web app/service.