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HTC Takes One On Tour

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Apr 5, 2013, 9:20 AM   by Rich Brome

HTC today announced details of the U.S. marketing campaign for its One flagship phone. A major component will be three different kinds of pop-up locations in 11 major markets. HTC BoomSound Lounges open today in major plazas of New York, San Francisco, Los Angeles, Chicago, Philadelphia, and Atlanta. The lounges let consumers experience the One's BoomSound speakers in person, and will host intimate concerts with artists such as Pharrell and Grouplove. Next week, the company will open pop-up stores in major malls in eight cities. The stores consist of a "large, playful, interactive exhibit" that will showcase BlinkFeed, Zoe, and Sense TV. In addition, the company will partner with movie theaters, offering demos of the One in the lobby. The One is available for pre-order today from AT&T and Sprint, shipping April 19th. T-Mobile will offer it "later this spring."

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Oh, but the camera tjobrien21 Apr 5, 2013, 12:49 PM
 
 
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