Sprint Makes It Easier for MVNOs to Customize Phones
Sprint today announced another initiative, called the Custom Branded Device Program, it hopes will make the lives of its MVNO customers easier. This program gives MVNOs access to completely unbranded Android smartphones (no references to Sprint, nor any Sprint apps/services on board), which the MVNO can then customize with its own branded apps and services through Sprint's Mobile ID and Mobile Zone products. The LG Optimus G, LG Mach, and Sprint Flash will be the first three devices available through the program, and Sprint expects more handsets to join the lineup soon. Though these phones will be free of Sprint branding, they will be certified to run on Sprint's, and hence the MVNO's, network. Sprint thinks this service will help its MVNO customers offer more appealing devices and services, and do so quicker and easier.
Sprint to Use ItsOn Platform to Offer Custom Plans
Sprint recently agreed to license ItsOn's Smart Services Platform, which lets network operators offer a wider array of customized service plans. ItsOn has run its own MVNO on Sprint's network under the name Zact since last year.
Sprint Announces iPhone 6 Leasing Program, Unlimited Data
Sprint today announced a new program that will make it easier for customers to afford the Apple iPhone 6 and iPhone 6 Plus. Sprint's iPhone 6 leasing program allows subscribers to obtain the iPhone 6 for $0 down followed by 24 monthly payments of $20 (16-GB version).
Zact to Call It Quits, But Sprint Has an Alternative On Deck
Zact Mobile, an MVNO that resold access to Sprint's network, plans to shut down at the end of August. Zact launched in 2013 and was notable because it allowed customers to adjust their voice minutes, messaging, and data allotments on the fly to suit their needs.
Sprint Says Its Trade-In Program Beats T-Mobile's
Sprint today matched T-Mobile's move to increase the appeal of its trade-in program. Beginning immediately, Sprint will meet or beat all AT&T's, T-Mobile's, and Verizon's buyback pricing on all new lines of service to ensure the best trade-in values.
Sprint Drops 'Galaxy Forever' Leasing Program
Sprint has discontinued its Galaxy Forever lease program after just four months. Similar to its iPhone Forever program, the Galaxy Forever program allowed customers to lease a Galaxy S smartphone, make 12 payments, and then trade in the device for a new Galaxy S handset.
They use to already do this?