Sprint Makes It Easier for MVNOs to Customize Phones
Sprint today announced another initiative, called the Custom Branded Device Program, it hopes will make the lives of its MVNO customers easier. This program gives MVNOs access to completely unbranded Android smartphones (no references to Sprint, nor any Sprint apps/services on board), which the MVNO can then customize with its own branded apps and services through Sprint's Mobile ID and Mobile Zone products. The LG Optimus G, LG Mach, and Sprint Flash will be the first three devices available through the program, and Sprint expects more handsets to join the lineup soon. Though these phones will be free of Sprint branding, they will be certified to run on Sprint's, and hence the MVNO's, network. Sprint thinks this service will help its MVNO customers offer more appealing devices and services, and do so quicker and easier.
Sprint to Open Up Leasing to All Phones
Sprint plans to expand its phone leasing program to all the handsets in its lineup. Until now, Sprint has reserved its leasing program for Apple iPhones and Samsung Galaxies.
Sprint Drops 'Galaxy Forever' Leasing Program
Sprint has discontinued its Galaxy Forever lease program after just four months. Similar to its iPhone Forever program, the Galaxy Forever program allowed customers to lease a Galaxy S smartphone, make 12 payments, and then trade in the device for a new Galaxy S handset.
Helio Quietly Reboots On Sprint and Verizon's Networks
Helio, an MVNO that shuttered its doors years ago, is back. The company announced its return via Twitter and is once again offering prepaid service.
Sprint Extends 50% Rate Promo Through February 11
Sprint will continue to offer AT&T, T-Mobile, and Verizon Wireless customers a 50% reduction in service plan costs if they switch to Sprint. The promotion, first introduced in November, was set to expire January 8 and now runs through February 11.
They use to already do this?