Nokia Filing Hints at Microsoft "Surface Phone"
In recent filing with the SEC, Nokia specifically acknowledged the possibility that "Microsoft may broaden its strategy to sell other mobile devices under its own brand, including smartphones." Such filings with the SEC are legally required to lay out legitimate business risks, so that investors can make informed decisions. Similar filings in the past did not list this risk, indicating that Nokia feels the chances of Microsoft making its own phones have increased. The company may, in fact, have knowledge of such plans. At the very least, Nokia does not seem to have any assurances from Microsoft that they won't offer their own phone. Nokia is dependent on Microsoft for its Windows Phone OS software that powers all of Nokia's new smartphones. The filing explains that Microsoft-branded phones "could lead Microsoft to focus more on their own devices and less on mobile devices of other manufacturers that operate on the Windows Phone platform, including Nokia."
Microsoft Makes Branding Change Official
Microsoft today indicated its branding transition from Nokia Lumia to Microsoft Lumia is progressing as planned. Microsoft has slowly been rebranding apps, services, and web sites from Nokia to Microsoft.
Microsoft to Drop Nokia Brand from Smartphones
Microsoft indicated that it is prepared to drop the Nokia brand from its line of Windows Phones. Moving forward, the company will use the Microsoft Lumia name to refer to its phone hardware.
Nokia Will Design and License Phones Beginning In 2016
Nokia CEO Rajeev Suri said the company will tackle the mobile phone industry again once its non-compete clause with Microsoft expires next year. Nokia no longer owns any manufacturing facilities and will not make its own phones.
Nokia Pins Smartphone Comeback on HMD Global
Nokia today said it plans to return to the smartphone business during the first half of 2017 through its partnership with HMD Global. HMD Global recently completed a series of transactions between HMD, FIH Mobile Limited, and Microsoft that will allow it to make phones bearing the Nokia brand.
Hopefully Microsoft doesn't follow Apple's lead
If Microsoft wants to make its own phone, they should do like Google with the Nexus phones and commission an OEM partner to make the hardware...