Facebook Buys Advertising Platform from Microsoft
Facebook today announced that it has agreed to purchase the Atlas Advertiser Suite from Microsoft. Atlas is a tool that helps companies manage advertising campaigns and cull data on their effectiveness. Facebook said it wants to scale Atlas up for bigger campaigns, as well as make it easier for advertisers and marketers to use. According to Facebook, Atlas will remain in Seattle, as Facebook already has its own engineering team there. Terms of the deal were not disclosed.
Facebook Broadens Its Mobile Shopping Push
Facebook is expanding the avenues through which mobile phone users can purchase goods within the Facebook app. The company is testing a new ad format called canvas that allows people to view quick-loading store sites, drill down into specific products, and make purchases — all without leaving the actual Facebook app.
Facebook Releases 'Lite' App for Android Phones
Facebook today announced Facebook Lite, a version of the social network that uses less data and will work on less-robust network connections. The Facebook Lite app is just 1MB to install, and Facebook claims it loads quickly and offers core features, such as News Feed, status updates, photos, and notifications.
Facebook Messenger No Longer Requires Facebook Account
Facebook said beginning today people do not have to have a Facebook account to use Facebook Messenger. When first loading the app, users will have the option of signing in with a phone number rather than their Facebook account.
Facebook Adds Ride Hailing to Messenger
Facebook updated its Messenger app today with the ability to hail rides from select car service providers. The first partner is Uber, but Facebook plans to add others, such as Lyft, soon.