Facebook Buys Advertising Platform from Microsoft
Facebook today announced that it has agreed to purchase the Atlas Advertiser Suite from Microsoft. Atlas is a tool that helps companies manage advertising campaigns and cull data on their effectiveness. Facebook said it wants to scale Atlas up for bigger campaigns, as well as make it easier for advertisers and marketers to use. According to Facebook, Atlas will remain in Seattle, as Facebook already has its own engineering team there. Terms of the deal were not disclosed.
Facebook Expands WiFi Finder Tool
Facebook today made its free Find WiFi service available to more people around the world. Facebook has been testing the tool in select regions since last year.
Facebook Broadens Its Mobile Shopping Push
Facebook is expanding the avenues through which mobile phone users can purchase goods within the Facebook app. The company is testing a new ad format called canvas that allows people to view quick-loading store sites, drill down into specific products, and make purchases — all without leaving the actual Facebook app.
Facebook Releases 'Lite' App for Android Phones
Facebook today announced Facebook Lite, a version of the social network that uses less data and will work on less-robust network connections. The Facebook Lite app is just 1MB to install, and Facebook claims it loads quickly and offers core features, such as News Feed, status updates, photos, and notifications.
Facebook Facial Recognition Tool Lets You Find Yourself In Untagged Photos
Facebook today rolled out a new feature meant to help people control when and where their image is posted to Facebook. Using the same facial recognition functions meant for tagging, Facebook will now notify people when they appear in a photo on Facebook even if they haven't been tagged.