Cricket to Spin-Off Muve Music, License It to Others
Cricket Wireless today said that it plans to separate its Muve Music service from its main wireless business and offer it other companies that might wish to license it. Cricket already has one licensee ready to access the service, though it did not name that company. According to a Cricket executive, the spin-off entity would offer Muve Music as a white-label service, running all the functionality behind the scenes while allowing the licensee to rebrand it as their own service and charge their own fees. Muve Music is used by about 1 million of Cricket's customers, as it is bundled into the top-tier Cricket smartphone plan. Cricket did not say when Muve Music will officially become its own company.