Cricket to Spin-Off Muve Music, License It to Others
Cricket Wireless today said that it plans to separate its Muve Music service from its main wireless business and offer it other companies that might wish to license it. Cricket already has one licensee ready to access the service, though it did not name that company. According to a Cricket executive, the spin-off entity would offer Muve Music as a white-label service, running all the functionality behind the scenes while allowing the licensee to rebrand it as their own service and charge their own fees. Muve Music is used by about 1 million of Cricket's customers, as it is bundled into the top-tier Cricket smartphone plan. Cricket did not say when Muve Music will officially become its own company.
AT&T Exploring Options for Cricket's Muve Music
AT&T is weighing how best to move forward with Muve Music, the subscription music service it acquired along with Cricket Wireless. AT&T is most likely going to discontinue the service and sell it to another company, according to sources cited by The New York Times.
Cricket to Replace Muve Music with Deezer
Cricket Wireless today announced significant changes soon to impact its subscription music service. First, the company announced it will launch the Deezer music app and service on Jan.
Rok MVNO to Combine Mobile with Music
A new MVNO called Rok Mobile plans to offer a merged mobile-and-music service when it launches in July. The company is working with two unnamed carriers (one GSM, one CDMA) to resell access to LTE 4G networks, but it will also bundle in its own streaming music service as part of the core offering.
Cricket Debuts Unlimited Plan for $70
Cricket Wireless today announced a new service plan that includes unlimited talk, text, and LTE data for $70 per month. That price includes all taxes and fees.