Cricket to Spin-Off Muve Music, License It to Others
Cricket Wireless today said that it plans to separate its Muve Music service from its main wireless business and offer it other companies that might wish to license it. Cricket already has one licensee ready to access the service, though it did not name that company. According to a Cricket executive, the spin-off entity would offer Muve Music as a white-label service, running all the functionality behind the scenes while allowing the licensee to rebrand it as their own service and charge their own fees. Muve Music is used by about 1 million of Cricket's customers, as it is bundled into the top-tier Cricket smartphone plan. Cricket did not say when Muve Music will officially become its own company.
In Boon to Cricket Customers, Google Home Gains Deezer Music Streaming Service
Deezer this week said its music streaming service will soon be available for streaming on the Google Home smart speaker. Deezer competes with Spotify, Google Play Music, Apple Music, and Amazon Music Unlimited.
Cricket Debuts Unlimited Plan for $70
Cricket Wireless today announced a new service plan that includes unlimited talk, text, and LTE data for $70 per month. That price includes all taxes and fees.
Apple iPhone 7 and 7 Plus Reach Cricket Stores
Cricket Wireless today commenced sales of the Apple iPhone 7 and iPhone 7 Plus at select stores around the country. The prepaid carrier is selling the iPhone 7 32 GB for $649, and the 128 GB for $749.
Cricket Offering Bill Credits to Switchers
Cricket Wireless recently unveiled an offer meant to lure in customers of competing carriers. Through July 14, Cricket will reward consumers who port in their number with $50 in bill credits.