Sprint and Telefonica Strike Mobile Advertising Pact
Sprint today announced that it has formed an advertising alliance with European mobile network giant Telefonica. The organizations will use their combined size, some 370 million customers in total, to help other companies design and deliver ad campaigns that reach people in the U.S., Europe, Latin America, and eventually Asia. According to Sprint, all its customers will continue to see ads both online and inside mobile apps. Those who've opted into usage-based ads will see ads that are more relevant to their interests. Thanks to this alliance with Telefonica, Sprint customers can expect to see more ads from European brands, while Telefonica's customers will begin to see more ads from American brands. Sprint customers can control their ad preferences online or via their handset account tools.
RingPlus To Offer Free Phone Service
RingPlus today announced a new mobile phone service plan that is ad-supported, but completely free to the customer. The ads take the form of ringback tones, which RingPlus customers hear on outbound voice calls, after dialing but before the other party picks up.
Sprint to Sell Nokia Lumia 635
Sprint today said fans of Windows Phone will soon have the option to buy the Lumia 635 through several different Sprint brands. Boost Mobile and Virgin Mobile USA will begin selling the Lumia 635 online on Dec.
Google Chrome may Block Obnoxious Ads
Google is planning to add a limited ad-blocking feature to its Chrome browser for both mobile and desktop platforms, according to the Wall Street Journal. The feature would only block the most obnoxious ads, such as pop-ups, those that auto-play sound, and overlays with a timer before you can view content.
Yahoo and Microsoft Change Up Search Partnership
Yahoo and Microsoft today have altered the terms of their search partnership moving forward. According to Yahoo, the agreement gives it more flexibility when it comes to its search business on desktop and mobile platforms, though Yahoo will still place Bing ads in its desktop search traffic.