Sprint and Telefonica Strike Mobile Advertising Pact
Sprint today announced that it has formed an advertising alliance with European mobile network giant Telefonica. The organizations will use their combined size, some 370 million customers in total, to help other companies design and deliver ad campaigns that reach people in the U.S., Europe, Latin America, and eventually Asia. According to Sprint, all its customers will continue to see ads both online and inside mobile apps. Those who've opted into usage-based ads will see ads that are more relevant to their interests. Thanks to this alliance with Telefonica, Sprint customers can expect to see more ads from European brands, while Telefonica's customers will begin to see more ads from American brands. Sprint customers can control their ad preferences online or via their handset account tools.
Review: Nokia 6 with Amazon Prime Exclusive Ads
HMD Global's first significant handset is the Android-powered Nokia 6. This device straddles the border between entry-level and mid-range smartphones thanks to its refined design but outdated specs.
RingPlus To Offer Free Phone Service
RingPlus today announced a new mobile phone service plan that is ad-supported, but completely free to the customer. The ads take the form of ringback tones, which RingPlus customers hear on outbound voice calls, after dialing but before the other party picks up.
Google Will Let You Stop Ads from Following You Around the Web
Google today said it is rolling out new controls for managing advertisements that appear in apps and on mobile web sites. Moving forward, people will be able to use the ad preferences settings to put the kibosh on reminder ads that often show up after user's search for specific products.
Android Messages with RCS to Reach More Phones On More Carriers
Google says its Android Messages app is on the upswing thanks to new RCS-based tools and growing support from phone makers and wireless network operators. To start, brands now have more power to interact with consumers thanks to RCS business messaging.
Google Chrome may Block Obnoxious Ads
Google is planning to add a limited ad-blocking feature to its Chrome browser for both mobile and desktop platforms, according to the Wall Street Journal. The feature would only block the most obnoxious ads, such as pop-ups, those that auto-play sound, and overlays with a timer before you can view content.