BlackBerry to Cease Sales In Japan
Feb 7, 2013, 2:03 PM by Eric M. Zeman
updated Feb 7, 2013, 4:39 PM
BlackBerry will not sell its new Z10 and Q10 handsets in the Japanese market, reports Reuters. The company's share of the Japanese market has shrunk from 5% to 0.3%, and the smartphone maker can no longer justify the cost of modifying its software to accommodate the Japanese language. BlackBerry will also stop selling its older handsets, though it will continue to provide support for its existing user base. "We are in the process of launching BlackBerry 10 globally in key markets and we are seeing positive demand for the BlackBerry Z10 in countries where it has already launched," said spokeswoman Amy McDowell in a statement provided to media. "Japan is not a major market for BlackBerry and we have no plans to launch BlackBerry 10 devices there at this time. However, we will continue to support BlackBerry customers in Japan." The Z10 and Q10 are the first smartphones to run BlackBerry 10, the company's new operating system. They won't go on sale in the U.S. until later this year.
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