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HTC to Enter Low-Cost Smartphone Market Amidst Sales Slump

Article Comments  21  

Feb 4, 2013, 8:21 AM   by Eric M. Zeman   @phonescooper

HTC today warned that revenue for the first quarter of the year will be down 17% compared the fourth quarter of last year. The company has seen sales decline for about 18 months, and today announced plans to enter the entry-level smartphone market. HTC spent the last 14 months focusing on mid-level and high-end products for established markets. HTC will offer its first low-cost models to China and emerging markets in order to boost sales volumes. The company did not share any specific details about those low-end models. HTC is expected to debut a new smartphone at a press event taking place in New York later this month, though it will be a high-end, flagship device, according to Reuters and The Wall Street Journal.

more info at Reuters »
more info at Wall Street Journal »

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Comments

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This forum is closed.

Globhead

Feb 4, 2013, 10:55 AM

Do they not think that the Wildfire was bad enough?

I am perversely curious to see exactly what POS they present as being in a POS category which the Wildfire was not.
News at 11!

Also, Bill Clinton tells Hillary maybe they should start seeing other people.
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bluecoyote

Feb 4, 2013, 2:15 PM

This one's easy

There isn't an owner of any HTC device that hasn't felt burned after it came out. Nobody likes buying a $600.00 phone and then having it sit with obsolete software for 12 months, while owners of competing phones get exciting new features. What's more maddening is that since ICS, Android upgrades have been mostly incremental.

Additionally, nobody likes buying a phone only to have half of its 'star' features disabled a month after owning it (remember HTCSense.com ?)

They said this was to be fixed when the "One" series came out, but that hasn't been the case. That's a shame, because they have hardware that's second only to Apple, but if they don't get their software engineers in gear, they might as well shut the company down now and sav...
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While it's still early for the One X+ and VX, I haven't heard too many complaints but the original One X is junk. By far the most problematic and returned phone for AT&T
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quadcoreman

Feb 4, 2013, 12:21 PM

Make Somthing That Works

I had the Thunderbolt, then the Rezound and now the DNA. All the phones had or have known issues that effect the phones ability to connect to the network or places calls. To make matters worse they don't even stand behind there products, you have to pay shipping to send them a phone that is a month old and doesn't work. I hope they change or go out of business. I will not buy another HTC again Evil or Very Mad
Haha, more like go back to how you used to make phones when you were the top Android phone manufacturer. I have my HTC Sensation which I loved. The newer models like the HTC One line were great, a few flaws like no battery replacement. sigh.

Those...
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middlekid3058

Feb 4, 2013, 1:13 PM

HTC=HEAVY THICK CRAP

I am shaking my fist at you HTC!!
keithfrombm

Feb 4, 2013, 10:26 AM

Imagine that

Sales decline when you gain a reputation for building half-@$$ hardware. Like my HTC One X for AT&T, a "flagship" device, which debuted with tons of hardware problems (wifi), and STILL no JB update, and a whopping 10 gb of available storage! But you pull a bait and switch, and release a jacked-up version (One X) 6 months later!
arox413

Feb 4, 2013, 8:27 AM

They could just keep...

making Inspires and sell them off they work just as well as any other cheap crappy smartphone
 
 
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