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HTC to Enter Low-Cost Smartphone Market Amidst Sales Slump

Article Comments  21  

Feb 4, 2013, 8:21 AM   by Eric M. Zeman   @phonescooper

HTC today warned that revenue for the first quarter of the year will be down 17% compared the fourth quarter of last year. The company has seen sales decline for about 18 months, and today announced plans to enter the entry-level smartphone market. HTC spent the last 14 months focusing on mid-level and high-end products for established markets. HTC will offer its first low-cost models to China and emerging markets in order to boost sales volumes. The company did not share any specific details about those low-end models. HTC is expected to debut a new smartphone at a press event taking place in New York later this month, though it will be a high-end, flagship device, according to Reuters and The Wall Street Journal.

more info at Reuters »
more info at Wall Street Journal »



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Subject Author Date
Do they not think that the Wildfire was bad enough? Globhead Feb 4, 2013, 10:55 AM
This one's easy bluecoyote Feb 4, 2013, 2:15 PM
Make Somthing That Works quadcoreman Feb 4, 2013, 12:21 PM
HTC=HEAVY THICK CRAP middlekid3058 Feb 4, 2013, 1:13 PM
Imagine that keithfrombm Feb 4, 2013, 10:26 AM
They could just keep... arox413 Feb 4, 2013, 8:27 AM
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