HTC to Enter Low-Cost Smartphone Market Amidst Sales Slump
HTC today warned that revenue for the first quarter of the year will be down 17% compared the fourth quarter of last year. The company has seen sales decline for about 18 months, and today announced plans to enter the entry-level smartphone market. HTC spent the last 14 months focusing on mid-level and high-end products for established markets. HTC will offer its first low-cost models to China and emerging markets in order to boost sales volumes. The company did not share any specific details about those low-end models. HTC is expected to debut a new smartphone at a press event taking place in New York later this month, though it will be a high-end, flagship device, according to Reuters and The Wall Street Journal.
HTC to Drop Entry-Level Phones, Focus On Profits
HTC plans to exit the entry-level phone market moving forward and will instead focus its handset portfolio on high-margin devices. The company made the comments during a conference call with media to discuss its fourth quarter financial results.
Samsung Says It Will Refocus on Low-Cost Devices
Samsung today indicated it plans to tackle anew the entry-level and mid-range smartphone segments after reporting a 60% drop in profits for its most recent financial quarter. The weakened profits reflects sluggish sales of its high-end smartphones, such as the Galaxy S5 and Note 4.
HTC to Trim Headcount and Handsets
HTC today said it plans to make cuts to its employee base and reduce the number of handsets it releases in a bid to become more competitive with market leaders Apple and Samsung. "The cuts will be across the board," said HTC CFO Chialin Chang.
ZTE Hopes High-End Phones Will Increase Sales
ZTE today said it plans to push into the high-end smartphone market controlled by the likes of Apple, HTC, LG, Samsung, and Sony. According to Reuters, sales of ZTE's mid-range and entry-level handsets are strong, but margins are too thin.
Do they not think that the Wildfire was bad enough?
Also, Bill Clinton tells Hillary maybe they should start seeing other people.
This one's easy
Additionally, nobody likes buying a phone only to have half of its 'star' features disabled a month after owning it (remember HTCSense.com ?)
They said this was to be fixed when the "One" series came out, but that hasn't been the case. That's a shame, because they have hardware that's second only to Apple, but if they don't get their software engineers in gear, they might as well shut the company down now and sav...
Make Somthing That Works
HTC=HEAVY THICK CRAP
They could just keep...