HTC to Enter Low-Cost Smartphone Market Amidst Sales Slump
Feb 4, 2013, 8:21 AM by Eric M. Zeman
HTC today warned that revenue for the first quarter of the year will be down 17% compared the fourth quarter of last year. The company has seen sales decline for about 18 months, and today announced plans to enter the entry-level smartphone market. HTC spent the last 14 months focusing on mid-level and high-end products for established markets. HTC will offer its first low-cost models to China and emerging markets in order to boost sales volumes. The company did not share any specific details about those low-end models. HTC is expected to debut a new smartphone at a press event taking place in New York later this month, though it will be a high-end, flagship device, according to Reuters and The Wall Street Journal.
more info at Reuters »
more info at Wall Street Journal »
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| Subject | Author | Date |
| Do they not think that the Wildfire was bad enough? | Globhead |
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| This one's easy | bluecoyote |
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| Make Somthing That Works | quadcoreman |
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| HTC=HEAVY THICK CRAP | middlekid3058 |
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| Imagine that | keithfrombm |
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| They could just keep... | arox413 |
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