HTC to Enter Low-Cost Smartphone Market Amidst Sales Slump
Feb 4, 2013, 8:21 AM by Eric M. Zeman
HTC today warned that revenue for the first quarter of the year will be down 17% compared the fourth quarter of last year. The company has seen sales decline for about 18 months, and today announced plans to enter the entry-level smartphone market. HTC spent the last 14 months focusing on mid-level and high-end products for established markets. HTC will offer its first low-cost models to China and emerging markets in order to boost sales volumes. The company did not share any specific details about those low-end models. HTC is expected to debut a new smartphone at a press event taking place in New York later this month, though it will be a high-end, flagship device, according to Reuters and The Wall Street Journal.
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|HTC=HEAVY THICK CRAP||middlekid3058||
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