FTC Publishes Privacy Guidelines for Mobile Devices
The U.S. Federal Trade Commission today outlined a number of steps players in the mobile industry should take in order to better protect end-user data. The best practices offered by the FTC are aimed at mobile platform developers (e.g., Apple, Google, Microsoft), application developers (e.g., EA, Rovio, Twitter), and advertising networks. The FTC recommends that mobile platform creators implement Do No Track controls, as well as a dashboard through which all privacy data can be accessed/controlled. The FTC thinks app developers should make privacy policies easily accessible, as well as offer just-in-time disclosures to obtain affirmative express consent before collecting and sharing sensitive information. It also recommends that ad networks work with platform and app developers and ensure that Do Not Track measures are followed correctly. "More than other types of technology, mobile devices are typically personal to an individual, almost always on, and with the user," said the FTC. "This can facilitate unprecedented amounts of data collection. FTC staff strongly encourages companies in the mobile ecosystem to work expeditiously to implement the recommendations in this report."
Facebook to Make Its Instant Articles Compatible with Google, Apple Formats
Facebook wants content to be more readable across the web and took steps this week toward that goal by tweaking the SDK for its Instant Articles. Facebook's Instant Articles give publishers a way to streamline content for consumption on mobile devices, but Instant Articles aren't compatible with the mobile-first styles used by Google and Apple.
Google Uses Machine Learning to Tweak Sheets
Google today rolled out new features for its Sheets spreadsheet application. Most of the new features target the desktop-based version of Sheets.
Apple Debuts HomePod, Its Competitor to Google Home and Amazon Echo
Apple today announced the HomePod, a new in-home speaker similar to the Google Home and Amazon Echo. It features the Siri voice-based assistant and can act on spoken requests with a focus on music.
FTC Nails TracFone for $40M Over False Advertising
TracFone has agreed to pay customers $40 million to reimburse them for what the FTC labeled as deceptive advertising. From 2009 to 2013, TracFone advertised "unlimited data" plans for $45 per month.
Amazon Refuses to Settle with FTC Over In-App Charges
Amazon has made clear to the Federal Trade Commission that it will not settle with the government over claims it didn't adequately prevent customers from making in-app purchases. Consumers complained that children were able to easily make unwanted in-app purchases from Amazon's Appstore.
The Start or the end?
We could go along with this for several years if the good guys play nice and the bad guys take a vacation. I can see that several instances of data breach and/or several in-your-face refusals to follow the recommendations could lead to tighter privacy control and mandatory standards.
This is the END!!!!
The FCC is a government entity. The feds already have all of our information and keep track of it. Any privacy standards are just a farce.
Its the government saying that they want to be the only ones to infringe on our ri...