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AT&T Steps Up Anti-Texting-While-Driving Campaign

Article Comments  17  

Aug 15, 2012, 6:50 AM   by Eric M. Zeman   @phonescooper

AT&T today escalated its attempts to raise awareness about the dangers of texting while driving. AT&T is lauching a new campaign, which will encompass advertisements, educational sessions, videos, applications, and more, in order to color texting while driving with the same negative stigma as drinking and driving. AT&T plainly states that its goal is to save lives. It addition to asking drivers (including its own employees) to sign pledges, AT&T is offering parents an application that will prevent teenaged drivers from texting when behind the wheel. The application is free for Android and BlackBerry smartphones and disables SMS features when the device is in a moving vehicle. A number of states have enacted laws prohibiting the use of cell phones when driving, and several government organizations, including the NTSB, are pushing for a nationwide ban.

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Aug 15, 2012, 7:54 AM

One thing that is bad...

How does the app differentiate between someone driving, and someone who's just in the passenger seat? That's the problem any app like this will run into.
I think that would really be up to the driver, to do the ethical and morally right thing. It's been proven that texting while driving makes you as bad or worse of a driver than somebody who is drunk.
Well thats just it, I can't limiters being law for reasons, not everyone in a car is driving passengers should be able to use their phones etc... Same as if you were in a bus or a train. I don't buy into social engineering for this.

Aug 15, 2012, 7:24 AM

Good going

Though this is a common sense issue, hopefully by AT&T taking the initiative, people may listen.
I have seen personally horrific results of people texting and driving.
Distracted driving in general is a danger. Texting while driving is practically a no-brainer when it comes to the knowledge that it is direct cause of major traffic accidents and fatalities.
Maybe T-Mobile, Sprint, and VZW can pick up on this campaign as well.
Sprint already offers this.

http://newsroom.sprint.com/article_display.cfm?artic ... »

Mobile Phone is Automatically Disabled While Driving; Incoming Calls Go Directly to Voice Mail; Those Sending Text Messages Receive Auto Response; Distra...
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