Verizon Adds ESRB-Approved Ratings to App Store
Verizon Wireless today announced that it has applied the Entertainment Software Rating Board (ESRB) content ratings to all the applications in its own app store (including legacy apps). The CTIA Wireless association announced that it was working with the ESRB to develop the ratings system for apps last year. Verizon Wireless is the first major U.S. carrier to implement the rating system. It is meant to help parents better understand the age-appropriateness of apps and services, and to make informed content purchase decisions.