Virgin Mobile Opening First Flagship Store in Chicago
Virgin Mobile USA is opening its first company-owned flagship store in Chicago today. Traditionally, Virgin Mobile has sold devices and service within other retail stores, such as Best Buy. The new flagship store is not focusing on device sales, however, so much as it is focusing on providing an introduction to the Virgin Mobile USA brand and in-store tutorials on what users can do with their devices. "Employees at the store will do everything they can to keep you a fan, coming back," said Ron Faris, head of brand marketing at Virgin Mobile, to The New York Times. The store is not explicitly designed to be a retail space, but has more of a relaxed, lounge atmosphere. According to Virgin Mobile USA, it will serve as the blueprint for more company-owned stores to come.
Virgin Mobile USA Relaunches As An iPhone-Only Carrier
Virgin Mobile USA, which is owned and operated by Sprint, transformed itself today into new provider much more closely aligned with the Virgin brand. Significantly, Virgin Mobile USA is now an iPhone-only carrier, meaning Apple's iPhones are the only phones Virgin will sell moving forward.
Boost and Virgin Mobile Outline Galaxy S7 Launch
Boost Mobile and Virgin Mobile today both confirmed plans to offer the Samsung Galaxy S7 to their prepaid customers. Boost will kick off sales of the flagship handset on March 11, with Virgin to follow March 18.
Boost and Virgin Mobile Score Kyocera Hydro Reach
Sprint's prepaid brands, Boost Mobile and Virgin Mobile, plan to sell three low-cost smartphones in the weeks ahead, including the Kyocera Hydro Reach. The Reach (pictured) is an update to the Hydro Edge.
Boost and Virgin to Sell Samsung Galaxy J3
Sprint today said its prepaid brands Boost Mobile and Virgin Mobile USA will soon sell the Samsung Galaxy J3. This inexpensive Android handset includes a 5-inch 720p HD screen, a 5-megapixel main camera with LED flash, and a 2-megapixel selfie camera.
Sprint Planning to Use Virgin Mobile As Market 'Disrupter'
Sprint intends to relaunch its Virgin Mobile brand later this year and will use the prepaid service to shake things up. "We've put most of our attention in the postpaid handset business, which is where 80% of the profit in this industry comes from," said CEO Marcelo Claure.
Relaxed, Lounge Atmosphere.
If it's opening in Chicago...
Does sound like an interesting concept, though.