Virgin Mobile Opening First Flagship Store in Chicago
Virgin Mobile USA is opening its first company-owned flagship store in Chicago today. Traditionally, Virgin Mobile has sold devices and service within other retail stores, such as Best Buy. The new flagship store is not focusing on device sales, however, so much as it is focusing on providing an introduction to the Virgin Mobile USA brand and in-store tutorials on what users can do with their devices. "Employees at the store will do everything they can to keep you a fan, coming back," said Ron Faris, head of brand marketing at Virgin Mobile, to The New York Times. The store is not explicitly designed to be a retail space, but has more of a relaxed, lounge atmosphere. According to Virgin Mobile USA, it will serve as the blueprint for more company-owned stores to come.
Virgin Mobile USA Relaunches As An iPhone-Only Carrier
Virgin Mobile USA, which is owned and operated by Sprint, transformed itself today into new provider much more closely aligned with the Virgin brand. Significantly, Virgin Mobile USA is now an iPhone-only carrier, meaning Apple's iPhones are the only phones Virgin will sell moving forward.
Virgin Mobile to Sell iPhone X Starting November 10
Virgin Mobile USA today said it will offer customers the Apple iPhone X starting November 10. The company will accept preorders beginning November 3, which happens to be the same day the handset reaches Apple retail stores and those of Virgin's owner, Sprint.
Boost and Virgin Mobile Outline Galaxy S7 Launch
Boost Mobile and Virgin Mobile today both confirmed plans to offer the Samsung Galaxy S7 to their prepaid customers. Boost will kick off sales of the flagship handset on March 11, with Virgin to follow March 18.
Boost and Virgin Mobile Score Kyocera Hydro Reach
Sprint's prepaid brands, Boost Mobile and Virgin Mobile, plan to sell three low-cost smartphones in the weeks ahead, including the Kyocera Hydro Reach. The Reach (pictured) is an update to the Hydro Edge.
Relaxed, Lounge Atmosphere.
If it's opening in Chicago...
Does sound like an interesting concept, though.