Cricket Offering Bounty for Defectors from Other Carriers
Cricket Wireless today announced a new promotion that offers discounts on service and significantly reduced device prices for new customers who port their number in from another carrier. First, Cricket is offering all new customers $10 off its Muve Music monthly rate plans, dropping the rates to $45 and $55 per month. Second, Cricket is offering massive device subsidies for customers who port their number from a competing wireless carrier. Cricket is offering a switcher incentive rebate of up to $90.00, which is added to other instant rebates for significant savings. The ZTE Score, for example, is free after the combined rebates. It normally costs $149.99. The promotion will run for the remainder of the month.
We could see a pre-paid iPhone price war between Cricket and Virgin Mobile.
Sprint can't afford to get in a price war over a deeply discounted pre-paid iPhone but on the other hand, they also can't afford to lose a bunch of their VM customers.
They took on the Apple contract bc they were bleeding customers over no iPhone, now they are getting squeezed on their pre-paid side.
Damned if they do, damned if they don't.
Apple has totally changed the mobile industry.
Until the iPhoners quit frothing at the mouth, this is going to continue to be a stumbling block for all the carriers.