Research In Motion CEO Thorsten Heins today said that the company realized 1.5 years ago that its legacy platform would not work moving forward. It believed that its BlackBerry 5, 6, and 7 platforms had reached the pinnacle — and limits — of their capabilities. RIM assessed that a rewrite of BB7 wouldn't work, so it chose to completely reboot its platform strategy. While Heins didn't name Google's Android platform specifically, he alluded to the fact several times that if RIM had chosen "one of the open platforms" available in the market it would have left RIM with little ability to differentiate itself from other hardware makers. Heins viewed that idea as a compromise of the company's value proposition, which is to offer an integrated platform and hardware business. It then searched for an operating system and eventually settled on QNX, which is the basis for its PlayBook OS and future BlackBerry 10 OS. The company expects to debut the new OS later this year.
RIM doesnt need to differentiate itself from other hardware manufactures, its already different as it is. From tactile feedback touchscreen technology (which has got better over time), to full keyboards on all but the "Storm" line up, to QWERTY and Touchscreen on the same phone for a solid device (more than I can say about Motorola), they dont need to "be" different. What they need is internal. They need faster chipsets, they need LTE (in all flavors, dont favor AT&T), they need higher resolution screens, and way more memory. None of this isnt anything RIM cant do, and sure it follows the lead of other manufacturers but look at how solid all of them are compared to RIM. Following a leader sometimes in needed to become a leader.
The only reason why Rim is hanging onto it's own OS platform is hopes for a sheer greed kind of environment of having their own walled garden app store like Apple, Android, and MS intends to do. It has absolutely nothing to do with differentiating th... (continues)