RIM Chose QNX Over Android
Research In Motion CEO Thorsten Heins today said that the company realized 1.5 years ago that its legacy platform would not work moving forward. It believed that its BlackBerry 5, 6, and 7 platforms had reached the pinnacle — and limits — of their capabilities. RIM assessed that a rewrite of BB7 wouldn't work, so it chose to completely reboot its platform strategy. While Heins didn't name Google's Android platform specifically, he alluded to the fact several times that if RIM had chosen "one of the open platforms" available in the market it would have left RIM with little ability to differentiate itself from other hardware makers. Heins viewed that idea as a compromise of the company's value proposition, which is to offer an integrated platform and hardware business. It then searched for an operating system and eventually settled on QNX, which is the basis for its PlayBook OS and future BlackBerry 10 OS. The company expects to debut the new OS later this year.
BlackBerry to Cease Monthly Updates for the Priv, Launch Trade-Up Program
BlackBerry said this week that it will no longer provide monthly system and security updates to its BlackBerry Priv smartphone. The company originally committed to providing updates for a period of two years.
BlackBerry CEO Says 2016 May Be Last Year for Smartphones
BlackBerry CEO John S. Chen today said its smartphone business needs to generate a profit in 2016, "Otherwise, I have to think twice about what I do there." Chen's comments offer more insight into BlackBerry's frame of mind regarding smartphones.
TCL Outlines Alcatel and BlackBerry Handset Strategy
TCL, the parent corporation of Alcatel, unveiled its new handset strategy moving forward. The company will continue to build its Alcatel-branded smartphones that target the low/value end of the market.
BlackBerry to Kill Off Smartphone-Making Business
BlackBerry today said it will no longer make and sell its own smartphones. Instead, it will rely on original device manufacturers to design and make devices that will carry BlackBerry branding and software.
Hardware is EXACTLY what RIM needed...
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