RIM CEO Reflects on Reboot Strategy
Research In Motion CEO Thorsten Heins spoke directly to the press today and provided some insight about the company and its plans moving forward. Heins pledged that the company is focusing strictly on bringing BlackBerry 10 to market. He said when he took the leadership role, he quickly assessed the company's position and set the path the company is now on. It wants to help its customers "succeed at life." Heins noted that RIM knows it is not a media company and will thus rely on third-party partners to deliver mapping, media, gaming, and other consumer-focused applications. The company has trimmed down its work force to reduce duplication and bloat, and Heins is close to hiring a chief marketing officer, which he feels is essential to make sure the company delivers a consistent message. The company is nearing completion on BlackBerry 10, but Heins said the product won't ship until it is "perfect."
BlackBerry to Kill Off Smartphone-Making Business
BlackBerry today said it will no longer make and sell its own smartphones. Instead, it will rely on original device manufacturers to design and make devices that will carry BlackBerry branding and software.
Claure-Appointed Exec to Depart Sprint
Bob Johnson, Sprint's Chief Experience Officer, will leave the company by the end of April. Johnson was in an early batch of new hires made by CEO Marcelo Claure shortly after he took over the struggling carrier in 2014.
BlackBerry CEO Says 2016 May Be Last Year for Smartphones
BlackBerry CEO John S. Chen today said its smartphone business needs to generate a profit in 2016, "Otherwise, I have to think twice about what I do there." Chen's comments offer more insight into BlackBerry's frame of mind regarding smartphones.
BlackBerry to Cease Monthly Updates for the Priv, Launch Trade-Up Program
BlackBerry said this week that it will no longer provide monthly system and security updates to its BlackBerry Priv smartphone. The company originally committed to providing updates for a period of two years.