HTC Launching Phone Covers
Unsatisfied with third-party offerings, HTC has decided to launch its own line of protective phone covers. The plastic covers are unusually thin, designed to protect the phone while adding minimal bulk. The first options are for the One X, and come in multiple colors as well as designs, including one with dot openings, and one with slots. Both are designed to compliment the design of the phone.
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HTC and Under Armour Launch Fitness Kit
Under Armour and HTC today announced UA HealthBox, a $400 box containing a suite of health and fitness hardware designed to work with the UA Record app for Android and iOS. The core device is the UA Band wrist wearable, which tracks basic heart rate and activity.
Qualcomm Debuts Ultrasonic Fingerprint Scanning Tech
Qualcomm today announced Snapdragon Sense ID, a new fingerprint scanning technology that makes a 3D map of a fingerprint using ultrasonic technology. It's designed to integrate into phone bezels.
Review: HTC Desire 626 for AT&T
This mid-range handset from HTC borrows from the company's high-end designs and repackages them in a more affordable piece of hardware. With Android and Sense aboard, owners have plenty of options to make the Desire 626 their own.
Review: HTC U Ultra
HTC's flagship handset for the year is the U Ultra, a stunning slab of metal and glass. This powerful Android smartphone combines an attractive design with a solid spec sheet.
I think they're confusing "compliment the design of the phone"
Pretty ugly, and seems useless.