Sprint Agrees to Let RingPlus Launch MVNO Using Its Network
RingPlus today announced that it plans to launch an MVNO in three U.S. metropolitan markets in the third quarter of the year using Sprint's wireless network. RingPlus provides ringback tone services and this marks a new direction for the company. It hopes its integrated ringback tone services paired with the ability to roam across Sprint's nationwide footprint will provide enough differentiation to attract customers. The core experience will provide customers with customized sports news, location-based targeted mobile coupons, consumer preferred music, and social network messages from friends, instead of traditional ringtones and ringback tones. The initial launch markets will be New York, San Francisco, and Los Angeles. RingPlus didn't say if it will expand to other markets, nor did it provide any information about handsets and monthly fees.
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