Opera Offers Advertisers Better Privacy Tools
Opera Software today launched App-Tribute, a new service for mobile publishers and advertisers to collect certain types of user data without also snagging sensitive elements such as unique device identifiers, cookies, or MAC addresses. The service, which was developed in response to consumer concern over privacy, is being made available via Opera's advertising properties, including AdMarvel, Mobile Theory, and 4th Screen Advertising. Advertisers and publishers can download SDKs from Opera that will help them create ads and content that is less invasive.
Opera Debuts VPN for iPhone and iPad
Opera Software today launched a free VPN for iOS devices that allows iPhone and iPad owners to browse the web more securely and access what might be prohibited content when using managed networks. The VPN removes ad trackers for privacy purposes and supports virtual locations (U.S., Canada, Germany, Singapore, and the Netherlands), which should let people get around some region-based restrictions.
Opera Mini for Android Puts the Kibosh On Ads
Opera today released a new version of its Opera Mini browser for Android and gave it a native ad blocker. Opera claims the ad blocker serves two purposes: 1.
Opera to Sell Browser Business to Chinese Firms for $600M
Opera Software today scrapped plans to sell its entire business to a consortium of Chinese companies and will instead sell to them its consumer browser business. The original deal, valued at $1.2 billion, would have seen a handful of China-based investment firms take over all of Opera's businesses.
Opera Software Changes Name to Otello Corporation
Opera Software ASA, the former owner of the Opera browser, has changed its name to Otello Corporation. Opera Software ASA sold the Opera browser business to a consortium of Chinese investors in 2016.