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RIM to Renew Focus on the Enterprise

Article Comments  15  

Mar 29, 2012, 4:50 PM   by Eric M. Zeman   @phonescooper

Research In Motion CEO Thorsten Heins today said that part of the company's strategy moving forward will be to strengthen its focus on enterprise users. The company wants to be the de facto smartphone supplier for businesses that need secure, enterprise devices with management tools to oversee large fleets of devices. It is banking on its Mobile Fusion project, which can manage BlackBerry and non-BlackBerry devices, to help further this goal. The company also said that it will not try to be all things to be all people, and though it will make devices for consumers and the mass market, they will stand apart from its business-line devices. RIM noted that it is going to target volume shipments of entry-level smartphones in emerging markets to offset the loss of its high-end smartphone market share in the U.S. The company hopes sales of BlackBerry 7 devices will be able to keep the company afloat until it can bring BlackBerry 10 devices to market.

from RIM



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Subject Author Date
Hopes & Dreams Tofuchong Mar 29, 2012, 6:28 PM
Stick a fork in RIM- they're done. bluecoyote Mar 29, 2012, 6:25 PM
Fat chance. Jarahawk Mar 29, 2012, 5:34 PM
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