Twitter Expanding Promoted Tweets on Mobile
Twitter today announced an expansion of its promoted tweets program on mobile devices. Building on the initial test that began several weeks ago, Twitter is offering advertisers more tools to target promoted tweets to mobile users that share similar interests with their existing followers. Twitter is also giving advertisers the option to target their campaigns specifically to devices running OS and Android. Users of Twitter on mobile devices should begin to see more promoted tweets in their timelines.
Twitter to Post Larger Images In Timelines
Twitter today said it is improving the multimedia experience of Twitter.com by changing how it handles images. Moving forward, Twitter will now show full image previews, rather than crop them.
Twitter to Place Higher Priority On Ads
Twitter today is rolling out a new product for advertisers that will give them the top spot in users' timelines. Called First View, the marketing product will push promoted video Tweets to the top of feeds on mobile devices, visible when users first open the app.
Twitter Now Lets Users Share Tweets via Direct Message
Twitter today revealed a new feature that allows people to send individual tweets to others through direct messages. The feature is being added to both the Android and iOS applications, as well as to Twitter.com.
Twitter to Curate Your Timeline
Twitter today announced a change to its service that will, in effect, add tweets to users' timelines from people they don't follow. Twitter has since the beginning allowed users to pick who they follow, leaving people in complete control of their timeline and experience.