3G May Bring More Ads
Dec 24, 2001, 5:22 AM by (staff)
Advertising could help mobile phone operators pay for future third-generation (3G) networks and help tempt consumers into signing up for them. NTT DoCoMo launched its 3G service in October in central Tokyo. One of the main ways that NTT is offsetting the cost of this 3G network is by making heavy use of advertising, sponsorship and promotions. Other operators around the world are watching Japan closely, and may adopt similar strategies for their 3G networks.
Best of MWC 2017
In the world a mobile phones, Mobile World Congress is the main event. Taking place each year in Barcelona, it's where the world sees what's in store for phones and networks that year.
Sony Xperia Z3+ Is a Z4 for the Rest of the World
Sony today announced the Xperia Z3+, which is essentially a global version of the Z4. Sony debuted the Z4, limited to Japan, earlier this year.
Android Pay to Gain Loyalty Rewards, Other Promotions
Google said customer loyalty programs and other consumer-facing benefits are headed to Android Pay. Speaking at a finance conference in Las Vegas, Google's SVP of ads and commerce, Sridhar Ramaswamy, said the service has signed up "millions" of people since launch.
Qualcomm's Snapdragon X50 5G Modem to Connect First 5G Networks and Devices
Qualcomm today said various network operators plan to use its Snapdragon X50 5G modem in trials this year, while a number of device makers have selected the X50 for mobile gear due next year. According to Qualcomm, the carriers committed to the X50 include AT&T, British Telecom, China Mobile, Deutsche Telekom, KDDI, NTT DoCoMo, Orange, Singtel, SK Telecom, Sprint, Telstra, Verizon, and others.